[16][17][18], The company also formed a joint venture with the Asian Football Confederation (AFC) for the AFC Asian Cup in 2011. Headquartered in Boulogne-Billancourt, France, Lagardere Sports and Entertainment is a sports and entertainment subsidiary of the larger Lagardere Group. It is now largely focused on the media sector, in which it is one of the world's leading companies. With growth in Group recurring EBIT coming in at 13.5% (2) versus 2015, Lagardère outperformed its initial target of slightly above 10% (2) announced in March 2016. Stefan Felsing, CEO of SPORTFIVE, stated in a release: “Today marks a milestone for our agency. Lagardère Active SAS, also known as Lagardère Media, is the media activities arm of the French Lagardère Group.. Its subsidiaries include Lagardère's radio operations, television networks, and book and magazine publishers. Esports Insider says: The company’s transformation into SPORTFIVE is interesting considering Lagardère first acquired the European media and sponsorship rights sales company in 2006. Lagardère Sports and Entertainment is a leading Sports and Entertainment agency. The Lagardère Sports and Entertainment agency has brought back the Sportfive name in a rebranding exercise following its takeover by H.I.G. Sports marketing agency Lagardère Sports and Entertainment has rebranded as Sportfive. Lagardère Sports and Entertainment: growth momentum confirmed Sales Sales totalled €515 million, up 30.9% on a reported basis and up 19.6% like-for-like. EUROPE (EXCLUDING FRANCE) Lagardère Publishing 2,656 Lagardère Travel Retail 5,421 Lagardère Sports and Entertainment 669 Lagardère Active 278 Total 9,024 4 . We believe sport and entertainment inspire emotions and passion that are … 4 2. 2011 The Group sells its international magazine operations. H.I.G. Stefan Felsing has returned to Lagardère Sports after an agreement was reached for the agency to be acquired by private equity investment firm H.I.G. Capital. Lagardère Sports rebrands to SPORTFIVE. Europe has signed a definitive agreement to acquire the company, with the Lagardère Group to retain a minority shareholding of 24.9 per cent as part of the deal. London, Eng.-based Lagardère Sports & Entertainment is a subsidiary of Lagardère Group and was formed in 2015 by the merger of Lagardère Unlimited Inc. together with several agencies, including Sportfive, IEC in Sports, World Sport Group and Sports Marketing & Management.. Today, Lagardère Sports has more than 1,700 employees working across five core specialties: In 2018, Arnaud Lagardère announced that Lagardère would be disposing its media assets. World Sport Group angered many Asian football fans by increasing the price of the broadcasting rights for the FIFA World Cup Qualifiers 2014 (Asia Region), meaning home fans in South Korea could not watch their international team. “SPORTFIVE is made up of pioneers in sports across different regions, we believe in the power of sports and that its responsible commercialisation can benefit the society as a whole. Both report to Laurent Moretti, France Managing Director of Lagardère Sports. [14][15] Lagardère Sports' predecessor Sportfive purchased the naming rights (and other concession) in 2008 for €75 million and was due to start in 2011–12 season. References ", "Advent International agrees to sell Sportfive to Lagardère", "Lagardère Sports becomes Lagardère Unlimited", "Lagardère Live Entertainment annonce l'acquisition de la société d'exploitation du Bataclan", "Lagardère Sports welcomes Sponsorship 360 on board", "Lagardère Sports acquires Rooftop2 Productions", "Allianz signs naming rights agreement with Juventus Football Club for Turin stadium", World Sport Group Accused of Rules Breach, IRIB and World Sport Group at loggerhead over the price of Broadcasting Rights, https://en.wikipedia.org/w/index.php?title=Lagardère_Sports_and_Entertainment&oldid=973916965, Articles needing additional references from May 2017, All articles needing additional references, Creative Commons Attribution-ShareAlike License, This page was last edited on 20 August 2020, at 00:38. Sports, VIP Sportstravel will be integrated into the new SPORTFIVE brand. PLUS offered an innovative range of strategic, creative and … A new leadership team, new ownership and reintroducing to the world of sport a legacy brand name, SPORTFIVE, that not only represents our founding pioneering spirit, but also our strong future of being one of the most progressive and respected partners in sports. On May 31, 2010, Lagardère Sports changed its name and became Lagardère Unlimited, a new branch of the group specializing in sport industry and entertainment. The company operates through four divisions: Lagardère Publishing, Lagardère Travel Retail, Lagardere Active, and Lagardere Sports and Entertainment. It is now largely focused on the media sector, in which it is one of the world's leading companies. Schauz spent almost 23 years at the Lagardère group in various subsidiaries, beginning his career at UFA Sports (now U! Lagardère PLUS was the consulting brand of Lagardère Sports and Entertainment. The subsidiary was formed by the merger of several brands under the group, including Sportfive; World Sport Group; IEC in Sports; Sports Marketing and Management; and Lagardère Unlimited Inc. Sports) in 1996, where he led the project overseeing the redevelopment of German club Hamburg's stadium redevelopment. According to the company the rebrand, which follows its recent acquisition by HIG Capital, was driven by its shift in focus to a “dual organizational structure of dedicated market areas and global growth units.” is a sports and entertainment agency subsidiary of Lagardère Group. MACKINAC ISLAND, Michigan (May 29, 2014) — Michigan International Speedway’s economic footprint is more than $414 million a year – and on an annual basis, according to a University of Michigan study released today. [19] It also runs a media channel for the AFC. Lagardère Sports and Entertainment S.A.S.U. The Lagardère subsidiary sells television rights for live sports around the world, organises sports events, and represents athletes such as tennis player Caroline Wozniacki and golfer Phil Mickelson. Revenue totalled €235 million, down 9.0% on a consolidated basis and down 11.7% like-for-like. Stéphane, can you start off by telling our readers about yourself, your role at Lagardère Sports and provide details on In 2015 it was integrated into Lagardère Sports and Entertainment, as Lagardère Sports S.A.S. I look forward to bringing our tenacity, energy, experience, integrity and trust earned from our stakeholders to make SPORTFIVE synonymous for innovative and emotional sports marketing.”, RELATED: Lagardère Sports appoints The Story Mob as esports communication partner, The new brand name was conjured by the belief people hold in the power of sports and the five core stakeholder groups the company serves: media platforms, fans, brands, and rights-holders. Lagardère Sports and Entertainment is a leading sport and entertainment agency, with a global network of local experts dedicated to delivering innovative solutions that meet our clients' needs. The company styles the name in all caps with an underlined 'V', which it associates on its website (shown above) with 'Victory for all'. [6] Lagardère Group also owned Sportfive S.A.[4] since 2006. Global sports agency Lagardère Sports and Entertainment has rebranded to SPORTFIVE, following the sale of the business from Lagardère Group to private equity firm H.I.G. Global esports marketing agency Lagardère Sports and Entertainment has announced its rebrand as SPORTFIVE. On May 31, 2010, Lagardère Sports changed its name and became Lagardère Unlimited, a new branch of the group specializing in sport industry and entertainment. Lagardère is an international group with operations in more than 40 countries worldwide headquartered in the 16th arrondissement of Paris. Speedway President Roger Curtis released the economic impact figures alongside U.S. Sen. Debbie Stabenow … Ann Arbor is a city in the U.S. state of Michigan and the county seat of Washtenaw County. Today, the global sports marketing agency previously known as Lagardère Sports and Entertainment has changed its brand identity to SPORTFIVE, following the sale completion of the business from Lagardère Group to H.I.G. It is the principal city of the Ann Arbor Metropolitan Statistical Area, which encompasses all of Washtenaw County.Ann Arbor is also included in the larger Greater Detroit Combined Statistical Area.. Ann Arbor is home to the University of Michigan. Capital in mid-April. The couple purchased the Detroit Red Wings in 1982. Sport and entertainment inspire emotions and passion that are essential to enrich people's … Lagardère Sports and Entertainment, a global marketing agency in traditional sports and esports, has rebranded to SPORTFIVE as the company shifts its ‘organisational structure of dedicated market areas.’ Stefan Felsing, CEO of SPORTFIVE, stated: “Today marks a milestone for our agency. The group was created in 1992 as Matra, Hachette & Lagardère and once covered a broad range of industries. By continuing your navigation, you consent to their use. Since that time, Sportfive has been a wholly owned subsidiary of Lagardère. The Lagardère Sports and Entertainment agency has released details of its new organisational structure following its takeover by H.I.G. References Lagardère Sports and Entertainment Growth of +5.1%, excluding the cyclical calendar effect associated with football tournaments schedules in Africa and Asia during the first quarter. Rebranding exercises are not a new practice for the company as it hopes to interject an aura of empathy in its customer-centric business model. Esports Insider says: The company’s transformation into SPORTFIVE is interesting considering Lagardère first acquired the European media and sponsorship rights sales company in 2006. We believe sport and entertainment inspire emotions and passion that are … Lagardère also became the new franchisee of the Croix-Catelan (Bois de Boulogne, Paris) and the Rue Eblé sports and recreation sites, for a twenty-year period. Lagardère Sports and Entertainment; Revenue. Lagardère Active and Lagardère Sports (which became Lagardère Sports and Entertainment in 2015). Lagardère Sports and Entertainment S.A.S.U. The subsidiary boasts of having a global network of local experts committed to delivering innovative and customized solutions that meet the needs of the clients. 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