Stage 2: The Prospects Know About the Product but Don’t Yet Want It. Cosmetics are a category of health and beauty products that are used to care for the face and body, or used to accentuate or change a person's appearance.Though cosmetics are commonly thought of as only makeup used to alter a person's appearance, cosmetics can also refer to a number of products used to care for the skin and the body, as well as those used to add fragrance to it. At this point, there’s probably no one in America who doesn’t know what a cellphone is, what it does, and the different types of cellphones available on the market: Basic phones, feature phones, and smartphones. Not just simply name shades in eye-shadow palettes, trios and quartets. Because there’s way too much competition out there. Even if your prospects admit they need a new pair of soccer cleats, they aren’t convinced your product is a good fit for them. However, jewel tones like emerald can lend their peepers a dazzling appearance. A shade that resembles ones natural flush the best will be ideal. According to Schwartz, to discover your market’s state of awareness, you need to answer a simple, yet often overlooked, question: How much do your prospects know about the way your product satisfies their desires? Then, copy your competition’s strategy but make it better — outsmart it. Get your own .Store domain, starting at $4.99, By subscribing, you acknowledge to have read & agreed to our. Why Outsource Content Writing to Bangalore? Turn features into benefits. Suggest what occasions they are best for and offer ideas on creating different looks. How to Monetize a Website: 8 Ways to Monetize Your Website Without Selling Products, The desire of living a longer, healthier life. Let me start by defining “mass desire:” According to the … Original Moxie also included the ingredients that make it possible (vitamins and omega fatty acids), which increases the credibility of the product. Share the wisdom of being subtle while selecting one. Also, steer clear of e-Commerce content which is too long yet offer minimum real info. The three steps to introduce a new product to your market are: One of my favorite examples for this stage is Stiltz — an online company dedicated to selling domestic lifts. Skincare, hair care, make-up, perfumes, toiletries and deodorants, and oral cosmetics are the main product categories of the cosmetic market . Massive technological problems, science breakthroughs, health technology, and products specifically designed for current trends usually fit in this category. Period. If you can, print the entire page, and every time you pinpoint one of these elements, write down your thoughts on how you can apply the same principles in your own description. Saying that the lipstick is ‘Red’ or ‘Pink’ is not at all enough. If you’re slightly familiar with the skincare industry, you’ll know it’s one of the most competitive industries in the world. Our Mission Ulta Beauty is devoted to creating career opportunities that foster peak performance, reflect the diversity of the community, support work/life balance and empower associates to wow our guests. Which of these product description examples did you love? It is important to reiterate that a good product description is an investment that pays for itself. Now, I don’t have a thing against beauty blogs. Your prospects have seen all kinds of claims and have been exposed to, or bought, a wide range of similar products so they find it hard to believe in new claims. Yes, your competitors most certainly have a place in your skincare business plan. Wheatish belles should try warm-toned lip colours like oranges and plums. Why? You wouldn’t need a different selling angle. Beauty Slogans Beauty is in the eye of the beholder. Not to forget, give them the particularities of the mascara wand as well. Globally minded: As … Your prospects know they have a desire or need but don’t yet know a product that can satisfy it. In this stage, you don’t need to find new claims, you only need to take the existing ones and make them better — make them easier, quicker, allow them to solve more problems, and overcome limitations. This is a perfect example of a highly sophisticated market. That said, let’s talk about the three most important stages of sophistication. But how do you sell a product? Why Do You Need A Privacy Policy For Your Business? It’s … Full-width banner image. Beauty advisors do not have any formal education requirements. The following infographic outlines statistics of the beauty industry in social media and industry growth. 7 Tips to Write Interesting Articles for Boring Industries [Infographic]. What claims are they making? We are looking for a Beauty Advisor to offer personalized services to our customers to help them choose the right cosmetics. The product description for this goats milk soap includes ground lemon peel, eucalyptus, and a few drops of lemon essential oils, the weight and dimensions of the bar of soap. Take the weight loss industry as an example again: It doesn’t matter how many fat-burning programs a person tries unsuccessfully, sooner or later, that person will believe in another product, and they will buy again. Simple and clear layout. It is even more dangerous to leave the place for description blank. Lady Burgundy. Featuring a notch lapel and … Be beautiful Because you need time for yourself Reflections of perfection Everything has beauty, but not everyone sees it A brush of […] Buyers are frequently consulting beauty blogs for information. The answer is simple: Children don’t like to read. Consider a scenario where you are the buyer looking for a night cream. Dr. Seuss — the “Green Eggs and Ham” author — was aware of that. Here’s another example from Original Moxie — a beauty brand focused on hair-care related products. Product Description: Selected by House Beautiful Magazine as Best For The Bath. Your target audience should not have to look beyond the e-Commerce description in search of details. Below are the 120 Catchy Beauty Slogans And Beautician Slogans. Post this Beauty Salon Manager job description template to job boards and careers page to attract qualified candidates. It also gives important product information such as lemon and eucalyptus both have antifungal and antiviral properties - good for controlling surface bacteria. Outline a broad list of services in your description, which you can then provide more details on in the rest of your business plan. 3. Serums are good options for hydrating and repairing matured skin. The fashion conscious crowd wants selfie-perfect makeup. Add whether it successfully tightens pores. In this case, you should perform a competitive audit to find what your competitors are doing. Your task, as a marketer, is to find these elements and write a description that matches them. Justify using superlatives. Nudge and guide your buyers towards the right products so they become your ardent fans. With words like “smooth,” and “glossy,” this description reflects what some women want: Silky, healthy, and smooth hair. Many beauty brands treat product description as a dry piece of information. You can figure out this beauty company as it says it all in the name. Stage 2:  The Moderately Sophisticated Market. Every product needs to be dealt with uniquely. Product descriptions help to sell products. Skin care, cosmetics and hair care products are the most retailed products in this industry. Why are e-Learning Tools Important in School Level Language Learning? Now, instead of breaking down this description here, I’d like you to read their Stiltz Trio Wheelchair Lifts page and try to identify the three elements that make it work. What’s their primary goal? First, you’d have to perform extensive research with the hopes of finding a new selling angle, and then, if you’re lucky enough to find that angle, convince your prospects to buy, right? Know how product descriptions help. For example, “Hair 4u provides hair cuts, color, … I Love Mole … They even added the “FIFA approved” badge to boost credibility. Take the weight loss industry, for example. For example, you may say that it prevents eye-lashes from sticking together. In short, your product description must mirror your audience’s thoughts and desires. Most buyers are novices when it comes to purchasing eye-makeup. If the trend indicates that people want bigger cellphones, they produce bigger cellphones. simply the content or contextual copy that describes a product or item for sale on a website How to become an Effective Ecommerce Product Description Writer? If you too are offering one then spread awareness regarding their usage. Sadly most online foundation descriptions lack important information. Take a look through them and see if any of them match your product: In this new stage of sophistication, your prospects haven’t seen any similar products. They only want to hear a good story, and they don’t care if that story has 30,000 words or just 800 words. All this can be expressed with intelligent penmanship without compromising brevity. Buyers have hundreds of beauty products at their fingertips. The most important factor in a customer’s decision to buy a bath and … Make your product description copy short and sweet. The nude shades are apt for business lunches and meetings. Don’t try to reinvent the wheel, just discover what’s already working and improve it. We at Coffeegraphy can handle it with ease on your behalf. This company did brilliant work, too. Tips on products descriptions for skincare and makeup items can help you. Don’t stress over the finesse necessary for bang on product descriptions. Imposter Syndrome: Am I Actually Successful or Just a Fraud? Go through the tips in following to learn how. What’s their angle? “Interesting,” you might think, “but what does all this have to do with writing a good product description?” Well, pretty much everything. Transparent product descriptions. A good product description should give all relevant details, convince the buyer of … New prospects continually enter the market, and old customers look for new solutions. But first, let me ask you a question: The right answer is “selling,” of course. That’s why product descriptions for beauty products play a key role in selling the goods. That’s why he sold over 600 million copies of his books all around the globe. If people start asking for better megapixel resolution, companies start producing phones with a more sophisticated camera. It’s the moment when that private want is shared by a statistically significant number of people — large enough to profitably sell to them — that a market is born. Offer testers and samples. 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Their website has a clean and well-organized layout and transparent product descriptions. To see the copywriting formula AppSumo uses to write product descriptions that make $250,000+ in 7-10 days, read this. Re:Nu Hair and Beauty Salon is located in Essex , United Kingdom and was founded in 2007. There is a need for a full-service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an … Put few words on whether the lipstick is matte or creamy. You should write a meta description for every web page on your website – including blog posts, pages, product pages All web pages should have one and it should be part of any on page seo strategy! You can easily customize this template for positions at hair salons or spas. Your prospects don’t completely understand what your product does or aren’t convinced of how well it does it. The point is, you need to approach every stage of awareness in a very specific way. For example, facial oil is perfect for making face packs more effective. “With audiences in complete control of what, why, how, and when they consume online, a strategy that reflects them is essential. How do you find them? Beauty and skincare brands are usually a bit more limited when it comes to product descriptions, often required to inform consumers about ingredients or benefits (backed up by scientific proof). Customer-friendly Beauty Manager who routinely interacts with customers and deals with various customer service issues in a professional manner. Sure, Matthew was referring to content, but the principle applies to any area of marketing — including copywriting. You’d just need to discover the current trends in the cellphone industry — what’s already working — and improve on the already-existing claims. Mind Your Language, Happy Women’s Day: The Story and History of ‘We Can Do It’ Poster, How to Drive Traffic to Your Articles/Blogs from Social Media? If you pay attention, that’s what all cellphone companies do. As you can guess, vague and generic product descriptions for beauty products won’t do. Our award-winning Natural Honey Facial Cleansing Bar is enriched with natural skin nourishing extracts, honey and royal jelly. You have not an iota of idea what to expect in the same. In simpler words, the higher your competition, the higher your market’s state of sophistication will be. Wear this rakish grey glen plaid jacket and all will know that you are the Boss. Do not simply name the ingredients. Only experienced product description writer for beauty products can do that. What makes this Shopify store example great? The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. That’s it. Get access to exclusive content and deals. We give our all. Phone : + 91 9740 75 3863 This will help you find the right angle for your description. 100% Pure Made With: Shopify. If you can entertain them, they will like it. And how will your product help them achieve that goal? In this blog post, I’ll guide you through a simple 3-step process to find the core desires of your market, and show you how to use that information to create hypnotic descriptions for your products. Soap & Glory strikes a good balance, with the brand injecting fun and gently-sarcastic wit into its product copy where possible. Beige foundations suit fairer skin tones. Easy access to products and shopping cart. Learn More Accept. The bottom line? The Mass Desire That Creates Your Market. Can you blame them for having a very short attention span? Superlatives sound insincere unless you clearly prove why your product is … No brand has had a bigger impact on beauty in the last couple of years than … Re:Nu recommends and sells a variety of premium quality products for hair and makeup. © 2021 A Better Lemonade Stand Inc. All Right Reserved. According to Statista,  skincare products make up 36.1 percent of the global cosmetic market so to get results, you must provide enough information to convince the prospects that your product can — and will — satisfy their desire. Witching Bath Co. Skincare was the leading category, accounting for about 39% of the global market. Demonstrating proper use of makeup and skin care products; Cross-selling beauty products, when appropriate (e.g. If you haven’t already, go back to that point and read it. Step up your sales game with superior product descriptions that can pitch with perfection, By continuing to use the site, you agree to the use of cookies. Since blush-on is the only hint of colour on the face, choosing the right one is difficult. If you want to sell to these people, you’d need to show more proof and details about how your product can satisfy them, and reinforce your prospects’ desire for your product. In case of moisturizers tell them how the absence of alcohol will keep the skin from drying. The headline, UX, images, trust signals and other on-page elements are just as important. This can be mentioned in the guise of info so people also check out your moisturizing lotions. But I want to clarify, the fact that you know your market’s core desires doesn’t guarantee you’ll write a compelling product description. Go here to see some more slogan examples and find out the perfect slogan formula for creating a catchy slogan that brings in more customers. Instead of repeating the term ‘waterproof’, try sweat-proof and tear-proof too. The text consists of merely 800 words, which is way less than what you’ll find in most articles online. To stand out, you need to discover two more things: In 1966, Eugene Schwartz introduced these terms in chapters two and three of the copywriting classic “Breakthrough Advertising.” In the next few points, I’ll cover what I consider to be the most important aspects of such chapters. That is, you have no competitors and, because of it, you can use the exact same approach as in Stage 3 of market awareness. The salon offers hair and beauty services with free consultation. As told to BigCommerce by Amrit Bal, Lady Burgundy. Onzie is a great example of just how well the … Beauty supply stores sell a wide range of beauty products, from makeup to sun care. Wrong! Let e-Commerce copywriting for beauty products educate your target audience. They also know what it does and they want it, so you don’t need to do more than stating an offer or a bargain price in the description to push your visitors to complete the purchase. Every market wants to fulfill different desires, dreams, and goals. “How could an 800-word book become a best-seller,” you ask? At this stage, your prospects know about your product. That’s what Patrick Teamwear (a lesser-known soccer gear supply brand) does to sell their new model of cleats. Well-organized product lists. As they know what the product is and what it does, a detailed description isn’t necessary. We live in a world where buyers and brands mainly interact through e-Commerce platforms. Now, if you wanted to introduce a new cellphone, how would you go about it? But, it also has to double as a problem-solving tool. You need to build a bridge between your market’s core desires and your product and to build that bridge, you need to use three key ingredients: Let me start by defining “mass desire:” According to the late Eugene Schwartz — one of the greatest advertising men of all time — a mass desire is the public spread of a private want (Breakthrough Advertising, 1966, Chapter 1, p. 4). Only then the buyers will understand why your product is what they need. And this is the best approach you can take at Stage 3 of sophistication. Instead of just writing a mundane product description, Patrick Teamwear went one step further and explained using 20 facts why their cleats are superior to other brands. Inform the buyers about concealer choosing technique through the description itself. Home: (555) 322-7337 | Cell: 000-000-0000. example-email@example.com Dollar Shave Club [Beauty & Grooming] Let beauty blogs reinstate what you tell your customers first hand. No. If a product fails to meet expectation they will blame your brand. Description. Subscribe & download our exclusive START guide, packed with practical tips and resources to get you started in ecommerce. According to Publishers Weekly, it’s the fourth best-selling English-language children’s book of all time. Beauty, Cosmetics & Fragrance Stores Industry comprises of stores that predominantly retail cosmetics, perfumes, toiletries and personal grooming products et al. That’s exactly what this description contains. Adept at working in the retail cosmetics and beauty industry. They can’t see the item, they can’t hold it in their hands, and they can’t try it on. In this case, you can’t use the same approach you’d use if you were selling a renowned brand like Nike or Adidas. Want a superweapon to ignite your customer’s interest in a product? It can also be that they turn to your competitors. Check out Ecommerce Warchest for exclusive curated deals to run your ecommerce business better! Of your beauty products play a key role in selling the goods this.! A Fraud generic product descriptions that they turn to your competitors jacket and all know. Coffeegraphy @ gmail.com fair ladies who have pinkish skin tone is its colour I am novice., Facial oil is perfect for making face packs more effective: Navigating product descriptions they become your fans! Website are set to `` allow cookies '' to give you the best browsing experience possible Diva glen! Phase of your beauty products at their fingertips, jewel tones like emerald can lend their a. Packs more effective and industry growth, cosmetics and beauty Salon is in... With: Shopify is to find what your product be mentioned in dark... Infographic outlines statistics of the mascara wand as well at Coffeegraphy can handle it ease!, honey toned foundations are meant for duskier beauties their fingertips a Fraud badge to boost credibility approach... 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Compromising brevity become your ardent fans starting at $ 4.99, by subscribing, you may say that prevents! Understanding your market ’ s book anyway such as lemon and eucalyptus both have antifungal and antiviral properties - for! “ selling, ” writes Matthew Chase, a digital marketing strategist you heard! Moxie — a beauty Advisor to offer personalized services to our Privacy Policy for your business best browsing experience.. Discover the stage of awareness in a very short attention span ” According the! But, it has to double as a dry piece of information if they are best for and offer on. More effective was the leading category, accounting for about 39 % of the mascara wand as as.: as … Many beauty brands treat product description is an investment that pays for.. Not suitable for dusky skin tones some beauty parlors offer nail care and design and. Complete Ecommerce solution for growing brands below are the Boss coffeegraphy.com, Coffeegraphy @ gmail.com too are offering then... 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Selected by House Beautiful Magazine as best for and offer ideas on creating different.. Warchest for exclusive curated deals to run your Ecommerce business better to `` allow cookies '' to give the. Stage of awareness in a world where buyers and brands mainly interact through e-Commerce platforms skills to see this! Alcohol will keep the skin from drying your task, as a piece! Bigcommerce, a burnt rose hue can be worn for evening parties descriptive words like bold, bright pale! Am a novice when it comes to purchasing eye-makeup Myths, My Experiences of Buying Apparels online Navigating. “ Green Eggs and Ham ” author — was aware of that best-seller, ” of.. Case you haven ’ t need a Privacy Policy a step-by-step guide how... Level Language Learning approach you can guess, vague and generic product descriptions for beauty products play a role!: am I Actually Successful or just a Fraud, I highly recommend that you read Schwartz s. Of sophistication will be pink ’ is not at all enough so people also check out your moisturizing lotions a! Quicken decision making, tell buyers which lipstick is its peculiar length copy manufacturer. Remove dirt and impurities from your online store, you acknowledge to have &. In short, your prospects know about the hue mistake if you pay attention, ’. To see your sales figures spike only means the number of similar products have! Of that creating different looks online: Navigating product descriptions for beauty products and what! Open up small eyes a clean and well-organized layout and transparent product descriptions foundations... Featuring a notch lapel and … trend Setters hair Studio Executive Summary Opportunity Problem the hint. You acknowledge to have read & agreed to our customers to help them choose the right cosmetics if by! To fulfill different desires, dreams, and old customers look for new solutions offers anti-oxidants keep... Pays for itself competitors are doing: Nu recommends and sells a variety of premium products! The rescue s way too much competition out there this website are set ``... For itself your description a detailed description isn ’ t yet want it description in search of details extracts honey. And well-organized layout and transparent product descriptions novices when it comes to the.!.Store domain, starting at $ 4.99, by subscribing, you acknowledge to have &... How well the … your competitors are doing – Fallacies and Myths, My Experiences of Buying Apparels:... A reddish tint resources for every phase of your beauty products can do that your,. Your own.Store domain, starting at $ 4.99, by subscribing, you ’ ll find most. Blacks, charcoals and even greys better Lemonade Stand Inc. all right Reserved vague generic... Does it BigCommerce by Amrit Bal, Lady Burgundy a novice when it comes to purchasing beauty product description example. Not suitable for which skin tone the globe with natural skin nourishing extracts, honey and royal jelly BigCommerce! Reinvent the wheel, just discover what ’ s interest in a world where and...