Particularly notable is the CTA. Now that you’ve put the good stuff on your site, time to get rid of the bad. Your homepage content options are many. Sometimes, your approach to homepage design needs to reflect the type of website you’re building. At the same time, the elements don’t feel cluttered, and you know immediately what Laura Worthington sells. The company’s homepage is no different. Build trust with visitors. 1. You can create contrast in numerous ways. Draw readers deeper into your blog. The first step in winning over more customers is to understand the essential elements that should go into every homepage. The “New” icons next to the product names attract interest, too. Your homepage is a corridor. This process of A/B testing individual elements will help you refine your site so it’s ideal for your target audience. If you need to put navigation items, social media buttons, and other elements on the website homepage, make sure they don’t distract your visitors’ eyes from the main CTA buttons. A simple homepage design welcomes your audience to your site, tells them what you want them to do next, and allows them to explore your site in more depth. This website homepage content checklist should help. More importantly, you want to avoid visual clutter. Your logo should be visible at the top of your website. Ensurem is an example of a minimalist design that still feels cultured and fleshed out. So the process of getting homepage content published often paralyzes marketers big and small, experienced and novice. Starbucks is no marketing beginner. Many of your website visitors will find your homepage first. The word “relentless” caught my eye when I first saw this homepage design. The primary purpose of the home page of your website is to present yourself to prospective clients and others who may wish to contact you. You can have more than one option, but make clear that there’s a single CTA you want your visitors to follow through on specifically. I’m a big fan of contrast when it comes to my sites. Clean and simple. In fact, stretching the boundaries of modern design conventions can work in your favor, but only if you don’t obstruct the visitor’s user experience. Let’s look at each headline here: They’re obviously very different, but they have several things in common. It’s tempting to put too much information on your homepage. Checking this will disable this page. Yet, if it doesn’t tell your visitors what you do and offers an easy way for them to discover more, they won’t stay for long. Animate the presentation of your logo.It’s not only passé, it can be problematic for the user experience. These are words that immediately evoke an emotion or connect with the reader. It allows us to create a variety of different types of sites, but one of the most important components of any website … You must be logged in to post a comment. Lots of people use The Motley Fool exclusively for articles on finance, but the company offers much more. If you’re not familiar with Rosetta Stone, it’s a suite of tools designed to help you learn a foreign language. Believe it or not, homepage design boils down to five simple elements. Disable Page. Anyone who knows me will tell you I hate to drive. However, before you make any decisions, you must understand … You can add complexity to a simple homepage design, but you don’t want to start with a cluttered mess and have to selectively prune it. Resist urges to: 1. Which elements take priority? WordPress is used on a large portion of sites on the web. Though it may seem counter-intuitive, it should deflect the wrong people. Note: The ideas for this infographic are based on a guest post I wrote for Orbit Media Studios, What to Put on Your Homepage. This type of web page is put up for fun, and also works well for certain specific purposes, such as applying for college or online dating. Once you’ve mastered the basics, draw inspiration from 31 top homepage designs so you can find out what will work best for your business and your audience. Your conversion depends on engaging the right people, right? Planning, creating, and publishing website homepage content is no walk in the park. What happens when you try to sell a house with an overgrown garden, cracks in the driveway, and a broken front door? You need to ideate and explore the possibilities, but also master the fine art of subtraction. They can sign in or create an account. And if you’re surfing on your smartphone, you can click that number to dial it, which makes it particularly useful. You have the product lined up in all its colors and the tagline “Saving energy never goes out of style.” The “Buy now” CTA tells visitors exactly what they should do next. You also want your homepage to convert. It’s interesting because the primary CTA is a phone number. Feldman Creative All Rights Reserved © 2018|, This website homepage content checklist should help, Here are 20 ideas for your website #homepage content from @FeldmanCreative, 20 Critical Items for Your Home Page - Infographic. Your homepage should provide a sense of your company’s values, unique selling proposition (USP), and purpose. ; Add this webpage to your home page tabs: If you already have a home page set and you don't want to remove it, use this to add the current page to the set of home pages. He’s also obsessed with rock n’ roll. It should be more of a corridor that has multiple clearly labeled doors, each of them leading your visitors further inside your house based on their current needs. The value-added benefits of the technology set it apart from its competitors and make it seem more effective at helping people learn language skills. This website’s homepage focuses exclusively on encouraging the visitor to plug in their URL to view a heatmap. Get the latest CRO, SEO, design, and ecommerce marketing tips delivered straight to your inbox. The use of the computer image to show cover art is a smart one. I can offer you a free consultation to determine if we’re in-synch for making marketing magic. 1. How long do users stay on your website?Less than 15 seconds.That's the average time spent on a website. I use Skype a lot, so I’m pretty familiar with how it works. For complete tutorials on how we've built similar pages, take a look at our Landing Page from Scratch series. Many of your website visitors will find your homepage first. You get a sense of refinement from the design. Check out these 5 examples of great homepage messaging to inspire your own website. Rosetta Stone might benefit from some hard numbers here. That’s how Viewership draws visitors’ eyes to relevant parts of the page. 101 Tips to Help You Master 20 Types of Marketing Content, Digital Marketing FAQs (and Easy-to-Understand Answers), B2B SaaS Marketing Strategy: 27 Smart Marketing Tools and Tactics, Hire a Digital Marketing Consultant? Clearly, (c) is the optimum answer. However, by “checklist,” I mean “possibilities. Or, if you wanted a part-time hustle, he’s someone whose success you’d want to emulate. The homepage design is ideal. It’s on the high end of the pricing spectrum, but it’s still hugely popular. The navigation is hefty but cleanly designed, so visitors can easily find the categories that interest them. Consumers are judging your business based on homepage aesthetics. Maybe your Facebook posts aren’t aligning with the design of your site. Once you accomplish this, you’ll have built a website conversion machine. Get creative with placement.Heat map testing tools consistently indicate top-left is a common hot spot on the page. A CTA like “Subscribe Now” doesn’t thrill me. To decrease bounce rate, give your visitors a clear path into your site from the homepage. 1. Customers can feel safer knowing that they’re actually opening their doors to an Abacus technician. Enlarge your logo into a billboard.You may love your logo, but m… You didn’t think I would write this article without including Crazy Egg, did you? While not an absolute necessity, including your mission on the homepage of your website is certainly worth a consideration. That should give you enough space to tout your biggest benefits and also encompass those all-important keywords. If you don’t have a strong call to action button on your website homepage, check out some of these attention-grabbing button templates from Graphic River. The homepage is the most important page on most websites, and gets more page views than any other page. It’s focused on one thing: Getting visitors to search for a destination. The BBB accredited logo, the review count, and the words “You Can Count On Us” are all strategically placed. Additionally, consumers will immediately notice the free shipping order in the top bar and the well-spaced navigation links. The first thing your visitor should see is your logo. Nonprofits have their own obstacles when it comes to homepage design. Create a homepage that inspire visitors to want more, not less. The answer could be: (a) Content that best positions your company as the solution to a specific problem, (b) Content prospective buyers are looking for. There are two equal CTAs — one for residential customers and one for business owners — that use contrasting colors to draw the eye. What would connect with that person enough to convince him or her to explore the rest of your site? Your homepage design should facilitate this transition by providing intuitive navigation and a sense of how your website flows. If you wanted to order an Uber, he’s someone you’d feel comfortable getting in the car with. The company has set the bar high for every other coffee shop, and its homepage design changes regularly based on the products Starbucks wants to promote. You have a slightly askew hero image that draws the eye and two CTAs — one of which uses a dark background to draw more attention since it’s for the paid version of the tool. Most importantly, don’t worry about getting it perfect. You’ve likely read this great quote before: “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” ~ Antoine de Saint-Exupery. Yet it somehow works. However, there is an exception to that rule. Imagine this: You go into a shop or an office, and you are immediately greeted by a customer service representative. A website is like a house in which every window is also a door: People can follow links from search engines and other websites that reach deep inside your site. Describing yourself on your home page The easiest and most fun thing to put on your first web page is a description of yourself and the things you’re interested in. Write strong headlines by putting yourself in the customer’s shoes. Tell the visitor what your website is all about right off the top. Also, it’s one of the best homepage examples I’ve seen for an e-commerce site. Your homepage content options are many. I’m going to show you some of the best homepage design examples that I’ve found, and I’ll tell you exactly why they work so you can apply those same tactics on your own site. A not so obvious example: Your homepage. As I said above, a broken front door and an inaccessible driveway prevents future buyers from even considering the sale. I’m always calling Ubers to pick me up. I also like the tagline — “Where Work Happens” — because it’s creative, but it also encapsulates the tool’s purpose. For instance, a standard heatmap shows areas of “hot” activity and “cold” inactivity. Think of your homepage as analogous to a home’s curb appeal. What will your audience expect? There’s no better teacher than an example. Present one version to half your visitors and the other to the remainder. If you scroll down, you encounter expandable content just below some more social proof. […] Design is happy to share this informative blog post by Barry Feldman. It also successfully caters to both riders and drivers. We see the pink/red color in just two places and the green color in just two places. Highlight a Few Facts to Distinguish Your Firm from Others. Regardless, you want to direct that consumer to the appropriate page. Sign me up!

. Always begin with the basics. You figure out what’s working and what’s not, based on what the majority of your site visitors respond to positively. It should be visible at the top of the homepage, with links organized in a hierarchical structure. It gives you a space to become a thought leader, engage with more people around the web, and easily update your network on your career news. Green Mountain Energy leaves no doubt about the company’s purpose. A heatmap, for instance, lets you see what people care about on a web page, and what they don’t even notice (even when they should). It caters to both purposes through its homepage design. Nobody would ever call me a fashion expert, but I like the overall homepage design on the Mark Jacobs site. The site is clean and minimalist, using light colors and an image that’s simultaneously inviting and unobtrusive. If you bury your offer underneath the fold, many of your visitors will never see it. The homepage highlights another trust-building element which is that customers will receive personal information about technicians prior to the technicians’ arrival. I love the Slack homepage design because of its unique illustrations. It’s a great example of seamlessly combining two value propositions: Get a safe, inexpensive ride or become a driver and make money. Build the best homepage design for your specific audience, and make sure you’re presenting your products and services well by highlighting their unique qualities. Instead of a big headline that says, “We Publish Articles About Health,” Healthline demonstrates that fact with lots of article titles and excerpts above the fold. You have lots of room to play with creativity, but make sure you’re presenting your offer clearly and without distraction. Adding a Homepage to Your Site. Any way you can brag about your brand or give yourself leverage over your competition, do it. E.g. With that in mind, you need to make a solid first impression. With that in mind, you need to make a solid first impression. However, by “checklist,” I mean “possibilities. I like the hubEngage homepage design because it’s ernest and attractive. With all the money people spend on the fitness industry, it’s refreshing — and compelling — to see a message that promises workout videos that don’t cost money. In thredUP’s case, the homepage goes for a seasonal approach. Thanks to the copy, you know exactly what StudioPress does for its customers: “Build Amazing WordPress Sites.” Then, you have three CTAs to choose from based on how you want to proceed. The homepage design is attractive and perfect for the Century21 audience. Plus, the colors befit the tone and voice the organization wishes to express. In fact, it presents the most difficult—and important—decisions a digital marketer must make. Dropbox knows its target audience and drills down on pain points that affect them, including efficiency and security. This is a lot different from the other examples on this page, but I really love how Abacus Plumbing has structured its homepage. Other user behavior reports allow you to view visitor patterns in different ways. There’s a major call to action for launching an interactive demo, but users can also find out about specific solutions for different customer segments: individuals, educators, and businesses. Consider using a unique font if you don’t think it’s captivating enough. That’s exactly why you need the best homepage design for your website. Just like you pick up toys, clothes, scattered magazines, and other detritus at home, you want to remove any confusing visual elements from your homepage. Plus, it uses relevant images to help visitors feel at home, and multiple CTAs offer clear directions about how to proceed. And since a company’s homepage accounts for up to 50 percent of the site’s total pageviews, it’ll make or break your business.

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It’s an invitation: Here’s what to do next! As for the sections, restrict yourself to eight items … (And 10 Ways to Quickly Magnify the Size of Your Email List). You get everything you expect from a homepage, from the logo and tagline to the navigation bar at the top. I have the “What should I put on my homepage?” conversation with clients nearly every day. If you watch my YouTube videos, you know Adam and I have a regular Thursday series where we answer questions from people who have left comments on previous videos. Make it clear from the get go. They are looking for something. This is a great opportunity to show them what you do from the very beginning, helping to frame their entire stay on your site. This homepage was built from scratch using Thrive Architect. Or to fill out a form? By making this information easily accessible on your homepage, you will see an uptick in conversions. You’ll see my signature orange color on NeilPatel.com and Neil Patel Digital. The same goes for your website. These days, a lot of websites have keyword-based names like ‘Christmas Cookies’, ‘Grow Trees’ or … Adam’s business, Viewership.com, focuses on helping people take advantage of video marketing. Don’t force your website audience to have to figure out and guess what it is you do. Of course, users don't always enter a website from the homepage. You can see how both Uber and Rosetta Stone did this in the examples above by making the alternate CTAs smaller and less obvious. Your logo, tagline, and purpose need to take center stage. As for the design, people are mostly used to horizontal menus, inserted in the header. The graphic subtly communicates that the technology works on all device types, and the word “millions” shows how popular the service is. The logo is a tangible representation that encompasses your products or services and is a key piece for clients to recognize and connect with your brand. Making a good first impression is paramount, because the stakes are high. L’Oursin, a fantastic Seattle restaurant, totally nails the homepage design here. People can’t or won’t convert if you don’t give them an incentive to do so and if you don’t make converting as easy and intuitive as possible. (Use Edit Current Website if you don’t have direct access to your CMS or code.) Your homepage is your only chance to get them to stay on your site and become a customer. Why it works: If you look at each individual element on Uber’s homepage, you’ll notice that it’s all designed to funnel website visitors toward one action or another. Make your company memorable by allowing your brand image and messaging to come through on every page. Change it to: “Subscribe Now to Get a Free Case Study.” Now I’m interested. And when it comes to what you put on your website, they urge: Don't be afraid to tout your smallness. Thrill me temptation to put a pop-up on your homepage, your homepage step. 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